I recently had the honor of chatting with the Service Superstar Chip Conley. Chip is the CEO of joie de vivre hospitality, the USA’s second largest boutique hotel chain, as well as the author of several books, including Peak, Marketing That Matters and Rebel Rules.
What makes Chip’s contribution unique, and why I am selecting him for the Service Superstars series, is that during the dot-com crash his was one of the very few companies who didn’t define their survival strategy around lay-offs. Instead he cut compensation for management, took a three year salary hiatus for himself, and grabbed the bull by the horns to challenge conventional thinking by making his organization one driven by passion instead of fear. Instead of layoffs there was a deep and serious questioning of the key human drivers and how to rationally and intelligently apply them to the business setting.
The result was nothing short of spectacular, as joie de vivre gained market share throughout the dot-com crash and exited the crisis stronger and more focused than ever.
In this interview, we’ll be digging into his book, PEAK – How Great Companies Get Their Mojo from Maslow, in which he developed a business model tied to Maslow’s hierarchy of needs as his answer to an economic downturn. I hope you enjoy the interview!

